How Poppy's Handcrafted Popcorn Became One of the Most Recognizable Brands from Asheville, NC | with Founder, Ginger Frank

<p>If you&#39;ve ever grabbed a bag of Poppy&#39;s Handcrafted Popcorn — first of all, good taste. Second, you&#39;re going to love this conversation.</p><p>I sat down with Ginger Frank, the founder and co-CEO behind one of Asheville&#39;s most beloved brands, to talk about how Poppy&#39;s went from a tiny shop on Merriman Avenue to a brand now carried in stores across all 50 states. And y&#39;all — the story behind it is just as good as the popcorn.</p><p>In this conversation we cover:</p><ul><li>How Ginger opened a popcorn shop as a single mom with two kids and zero commercial batches under her belt</li><li>The shoestring budget marketing strategy that actually worked — spoiler, it involved a cute little popcorn cart and a lot of free samples</li><li>Surviving a roof collapse, COVID, and Hurricane Helene — and what each disaster taught her about running a business</li><li>Why surrounding yourself with the right people is everything, especially on the hard days</li><li>What it really means to be the person where the buck stops</li><li>New summer flavors dropping in May for America&#39;s 250th — she wouldn&#39;t spill the details but trust us, watch for it</li></ul><p>Poppy&#39;s is Asheville made, WNC proud, and every single bag supports real people and real families right here in our mountains. Buy a bag, share a bag, ship a bag to somebody you love.</p><p>🍿 Find Poppy&#39;s Handcrafted Popcorn:</p><p>Website: ➡️ <a href="https://poppyhandcraftedpopcorn.com/">https://poppyhandcraftedpopcorn.com/</a><br>Instagram: ➡️ <a href="https://www.instagram.com/poppyhandcraftedpopcorn/">https://www.instagram.com/poppyhandcraftedpopcorn/</a><br>Facebook: ➡️ <a href="https://www.facebook.com/poppyhandcraftedpopcorn/">https://www.facebook.com/poppyhandcraftedpopcorn/</a><br>TikTok: ➡️ <a href="https://www.tiktok.com/@poppyhandcraftedpopcorn">https://www.tiktok.com/@poppyhandcraftedpopcorn</a><br>YouTube: ➡️ <a href="https://www.youtube.com/@poppyhandcraftedpopcorn">https://www.youtube.com/@poppyhandcraftedpopcorn</a></p><p>Stay Connected with Sharon &amp; The Tapestry Collaborative:</p><p>Instagram: ➡️ instagram.com/thesharondecker<br>Tapestry Collaborative: ➡️ <a href="https://www.tapestrycollaborative.com/">https://www.tapestrycollaborative.com</a><br>WNC Recovery Resources: ➡️ <a href="https://wncrecovery.nc.gov/">https://wncrecovery.nc.gov</a></p><p>Topics: Poppy&#39;s Handcrafted Popcorn, Ginger Frank, Asheville NC small business, Asheville food brands, women entrepreneurs, single mom entrepreneur, how to start a food business, Western North Carolina brands, Hurricane Helene recovery, small business growth, entrepreneurship, buy local Asheville, handcrafted popcorn Asheville NC</p>