Bag Sizes, Booking Behaviour & The Truth About Shoot Profits

In this episode, Digby talks through what this year's Game Shooting Census reveals: a season finally settling into stability after years of post-Covid and bird flu turbulence, and bird prices moving roughly in line with inflation.

How big is the average bag size, and why does it come as a surprise to almost everyone? Are guns or shoots moving faster on the switch to non-toxic shot? And why are guns booking their days later than ever?

We also cover the conservation work shoots fund entirely themselves with zero public money, the reality that only a handful of shoots ever turn a profit, and what shoots can actually do to encourage guns to book earlier and keep their days financially viable.