#623: How to Make Your Business More Profitable

This is the third and final installment of our Practice and Profit Boot Camp, and today we went all in on the business side. If you've been following along with Parts 1 and 2, you know we've covered the clinical foundations. But today? It's all about the money, the systems, and the mindset shifts that get you out of the session-to-session grind and into a business model that actually supports your life.

Chapters:

3:20 — Revenue Goals: Strategy Over Arbitrary Numbers

5:29 — What You're Doing Well: Strengths Audit

12:29 — What You're Not Doing Well: Sales, Visibility & Referrals

17:56 — Lead Magnets, Funnels & Email Nurture Sequences

24:20 — In-Person Networking & Community Building

31:22 — One Signature Offer vs. Multiple: Building Your Funnel

37:03 — Paid Ads Strategy & Meta's AI Targeting

52:44 — Packages vs. Sessions: The $2,000/Month Math

59:15 — Courses vs. Mentorship, Pricing & Payment Plans

Let's dive in!