45. Glenrinnes Distillery: From rebrand to relaunch, and taking Speyside beyond whisky

Spirits fans will likely know Speyside in Scotland for its world-class whiskies, but there’s one distillery that’s showing a different side to the Scottish region, and that’s Glenrinnes Distillery, which is showing Speyside can also make brilliant clear spirits like vodka and gin. After taking a little time out to rethink its branding and marketing strategy, Glenrinnes is back with Eight Lands Vodka and Gin – the same delicious, award-winning liquid, a brand new packaging design, many lessons learned and even bolder ambitions. Keep listening to hear more from founder Alex Christou.

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