🏥 Storehouse Media Group PodcastCheryl Lovell — Building, Growing & Fixing Healthcare Businesses in a Complex Industry

<p><br></p><p><strong>Special Simulcast:</strong> <em>The Neil Haley Show &amp; Storehouse Media Group Podcast</em></p><p>In this episode, <strong>Neil “The Media Giant” Haley</strong> sits down with <strong>Cheryl Lovell</strong>, founder and executive of <strong>CLC Group</strong>, to explore entrepreneurship, healthcare consulting, regulatory complexity, business growth, and what it really takes to succeed in the post-acute healthcare industry.</p><p>Cheryl&#39;s entrepreneurial journey began after joining the <strong>U.S. Navy directly out of high school</strong> and serving during the Gulf War. Initially planning to pursue nursing, she found herself facing a difficult job and educational environment after leaving the military.</p><p>That unexpected roadblock changed the direction of her career.</p><p>Cheryl pursued healthcare administration and business, eventually earning a master&#39;s degree in business and discovering that her real passion wasn&#39;t simply healthcare—it was <strong>the business of healthcare</strong>.</p><p>She went on to own and operate businesses in home health, hospice, private-duty care, and palliative care before selling those companies and transitioning into consulting.</p><p>Today, Cheryl works with healthcare organizations ranging from startups to companies generating approximately <strong>$150 million annually</strong>.</p><p>Her work focuses on identifying what is preventing an organization from reaching its goals and developing a strategy to fix it.</p><p>Sometimes that means restructuring operations. Other times, the answer may involve sales, marketing, acquisitions, expansion, development, or launching an entirely new venture.</p><p>As Cheryl explains, sometimes a company simply has a <strong>&quot;leaky bucket&quot;</strong> that needs to be plugged. Other times, there&#39;s an entirely new opportunity waiting to be pursued.</p><p>Cheryl specializes heavily in post-acute healthcare, including:</p><ul><li><p>Home health</p></li><li><p>Hospice</p></li><li><p>Private-duty home care</p></li><li><p>Palliative care</p></li><li><p>Assisted living</p></li><li><p>Independent living</p></li><li><p>Skilled nursing</p></li></ul><p>Her extensive experience allows her to look beyond one department and evaluate the entire operational picture.</p><p>One of the most interesting parts of the conversation centers on marketing.</p><p>Healthcare businesses often operate in an environment where <strong>B2B relationships are just as important as reaching the individual patient or client</strong>.</p><p>Despite the growth of technology and artificial intelligence, Cheryl believes interpersonal relationships remain critical.</p><p>Companies are constantly searching for a &quot;silver bullet&quot; that will generate referrals and sales automatically. But in healthcare, trust still matters—and trust is built through relationships.</p><p>Operators need to understand <strong>compliance, reimbursement, staffing, operations, marketing, relationships, and growth strategy</strong>.</p><p>That&#39;s where experienced guidance becomes invaluable.</p><p>Cheryl&#39;s message is simple: identify the gaps, understand the risks, and build the right operational strategy before those small problems become expensive ones.</p><p><strong>CLC Group</strong></p><p><strong>Email:</strong> <a href="mailto:Cheryl@clcgroupco.com">Cheryl@clcgroupco.com</a></p><p>Cheryl welcomes conversations with healthcare entrepreneurs, operators, B2B professionals, and organizations looking for guidance with struggling operations or new opportunities.</p><p>For publishing, media, marketing, podcasting, and ghostwriting services:</p><p><strong>StorehouseMediaGroup.com</strong></p><p><em>Special Simulcast — The Neil Haley Show &amp; Storehouse Media Group Podcast</em></p><p>⚓ From the Navy to Healthcare Entrepreneurship📈 What CLC Group Does🏥 The Healthcare Sectors Cheryl Works With🤝 Healthcare Marketing Is About Relationships⚠️ Why Healthcare Isn&#39