315: "SEO Is Dead" Is the Worst Advice Going Around

"SEO Is Dead" Is the Worst Advice Going Around Selective visibility strategist and business mentor Cindy Gordon pushes back on one of the most repeated pieces of advice in business right now. SEO is not dead. Something did die, but it is not what most people think. This episode traces the story back to Google's Helpful Content Update, the 2023 shift that devastated a lot of SEO-reliant sites and got permanently folded into Google's core ranking system by 2024. That is the moment a lot of peop...