Built for This | Mitchell Hora – 2026 TopSoil Summit

Built For This isn't just the theme of the 2026 TopSoil Summit—it's the story of Continuum Ag. In this keynote, CEO & Founder Mitchell Hora shares how years of building soil health tools, helping farmers improve profitability, and preparing for the future have led to this moment. As a seventh-generation farmer, Mitchell has always believed in creating solutions for his own farm that can help farmers everywhere. What began as a platform focused on soil sampling and soil health has evolve...