S2E6: The credible choice, not the louder one, with Sue Rizzello

The Credible Choice, Not the Louder One - Sue Rizzello on Proof as Differentiation Most boutique consultancies have a handful of case studies sitting on their website, quietly doing very little. Sue Rizzello thinks that's a wasted revenue opportunity - and in this episode, she explains how to fix it. Sue has spent 35 years in B2B marketing and runs Remedy Marketing, now in its 20th year. Her specialism is proof: using customer case studies and thought leadership to make boutique firms the cre...