You Are the Niche: Building a Soulful Beauty Business with IMAGE Icon, Susan Seo

In this special IMAGE Icons edition of The VIP Suite, host Matthew Landis sits down with lash artist Susan Seo, owner of Hye Beauty at IMAGE Studios Alameda. Susan shares how watching her father work long hours in construction shaped her approach to discipline, resilience, and earning success and how those lessons guided her transition from a 9–5 desk job into a thriving beauty business. Susan opens up about the realities of entrepreneurship: the initial loneliness of going it alone, discover...