How important is the return on investment metric in fundraising?

<p>Emily Burt and Andy Ricketts hear from the fundraising specialist Caroline Richardson and Paul Courtney, director of fundraising at Children’s Hospice South West.</p><p>Caroline and Paul discuss how ROI is used in fundraising, and the importance of treating the measurement as one data point in a wider context.</p><p>And Caroline explains why a decrease in fundraising ROI is not necessarily a bad thing, after her research found a year-on-year decline.</p>

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