Stop Performing, Start Selling Your Way | Lisa Yelland

Sales has a reputation problem. For women founders especially, it can feel icky, performative, or just plain wrong. This week we're joined by Lisa Yelland - sales consultant, trainer, and someone who's personally closed over £1.7 million in high-ticket sales calls in just 4 years. Three decades in sales. Top salesperson in Europe in her corporate role at Stryker. Now on a mission to redefine what selling actually means. We walked into a castle (great hall, roaring fire, big table) and got i...