Layla Morris: How Dr Diamond ended up in Hailey Bieber's handbag, with no email list, no founder facing content and no launch plan!

Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year.

But this episode is about far more than a product.

It's about leaving a job you loved, the loneliness that comes with going it alone, trusting your gut, and what Layla's 'champagne pop' moment actually is.

Recorded on the Gold Coast the day before Date Night: which Layla was the catalyst for: this conversation covers the real story behind Dr. Diamond, in this episode we discuss:

Leaving a job she loved (Head of People and Culture at HiSmile): and why she thinks it's actually harder to leave something you hate

How Dr. Diamond launched with no email list, no launch strategy, and no one knowing Layla was behind the brand: until one TikTok changed everything

The Hailey Bieber moment: walking into a restaurant, handing over a pen, and quitting her job four days later

Fashion Week on a Jetstar budget: the unplanned street activation that ended up in 'best brand moments at Fashion Week' roundups

The influencer event Layla spent months planning and cancelled three months out: and the family BBQ she did instead

Hiring: three red flags, three green flags (including why nerves are a green flag)

Why the best business decision Layla ever made was the man she married

The champagne pop moment that had nothing to do with sales