526. Influence Matters in the AI Search Era

<p>In this episode, host Michael Marchuk talks with Rick Brown and Carole Lawson, co-founders of MarketStorm about influencing AI to help your organization be found as search changes from the traditional Google keyword search paradigm.</p><p><br></p><p>Carole, a recognized thought leader on the death of traditional SEO, explains why GEO (Generative Engine Optimization) isn&#39;t just a new word for SEO, and Rick delivers his candid takes on the responsibility traps companies fall into with AI.</p><p><br></p><p>In this episode:</p><p><br></p><p> Why &quot;everyone has to have an agent&quot; thinking produces zero value</p><p> GEO explained: keywords are dead, influence is the new win</p><p> Entity SEO: your brand is a single entity across the web — and consistency is everything</p><p> The &quot;sea of sameness&quot; — why AI-generated content no one needs is worthless</p><p> Gated content, long-form vs. short-form, and what AI engines actually want</p><p> Why a brand mention in an AI answer counts as a win (with no click)</p><p> The quickest way to win with AI is also the quickest way to destroy your brand</p><p> Preparing for transactional search: when agents don&#39;t just recommend, they act</p><p><br></p><p><br></p><p>Visit us on our socials:</p><p>🦾 Get started with SS&amp;C Blue Prism: https://okt.to/JcMLdU</p><p>🧑‍💻LinkedIn: https://okt.to/k8zIdp</p><p>✖️Twitter: https://okt.to/fHyd9G</p><p>🙋‍♀️Facebook: https://okt.to/Vyjfiz</p><p>📸Instagram: https://okt.to/5nYvIf</p><p>💭Blog: https://okt.to/QuGqVP</p><p>🤩Case studies: https://okt.to/ft1AMX</p><p><br></p><p>To ensure that you never miss an episode of Transform NOW, be sure to subscribe!</p>