47 Seconds: What Happened to Our Attention Spans?

We live in a distracted, disjointed world. Our phones are always within reach, the next scroll is always waiting, and one commonly cited study puts the average attention span on a screen task at just 47 seconds. So what exactly is happening to our ability to pay attention?

Jason and Bradford pour Peerless Toasted Bourbon and a Yellowstone Single Barrel, light up a remarkable Byron Reserva cigar, and promptly demonstrate the problem by getting distracted themselves.

But somewhere between bourbon tasting, matching socks, and Kimber sleeping through most of the conversation, things get more serious. They talk about phones as an escape, the constant pull of stimulation, the example parents set for their kids, and the value of intentionally creating space for silence and real conversation.Maybe the answer isn't figuring out how to consume more. Maybe it's learning how to slow down long enough to pay attention—to our kids, our friends, the world around us, and the conversation right in front of us.

Pour something good. Put down the phone. Go sit on the porch.

We came for the bourbon, but stayed for the conversation.