Bridging the Disconnect - IP Memes Matter

Send us Fan Mail In Spider-Man 2002, newspaper editor J. Jonah Jameson shouts an iconic line: "Run down to the patent office, copyright the name "Green Goblin." I want a quarter every time someone says it." But here's the thing... that's not how copyrights work. Even smart, engaged people mix up basic IP concepts, and that confusion has real economic consequences. Corey Salsberg, Vice President and Global Head of IP Affairs at Novartis, joins Bruce Berman to unpack why intellectu...