UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga

The Bundle with Yannick Ramcke of OneFootball and Murray Barnett of West26 Sport. Agenda: 1. The Commercialisation of the Hydration Break 2. Did the Ratings Success Change US Football Broadcasting? 3. Sky's £1.6bn ITV Takeover: The Return of the Full-Funnel Broadcaster 4. Is the Sports Doc Gold Rush Over? 5. DAZN's A$5.3bn NRL Bet Cross-cutting threads Reach vs revenueCommercial innovation is a ratchetEveryone's paying not to loseThe access era is endingThe Unofficial Partner Scho...