406: How Did The Launch of the Super Premium Rosé Whispering Angel from Château D'esclans Change Provence?

How did Sacha Lichine's launch of Garrus and Whispering Angel from Château d'Esclans, which now exceeds 10 million bottles a year change Provence? What happens to a wine region when historic family estates are increasingly bought by wealthy outsiders and corporations? How can classifying wine by colour get in the way of understanding what's actually in the glass?

In this episode of the Unreserved Wine Talk podcast, I'm chatting with Liz Gabay and Ben Bernheim.

You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.

Giveaway

Two of you are going to win a copy of Liz Gabay and Ben Bernheim's terrific book, The Wines of Provence. To qualify, all you have to do is email me at natalie@nataliemaclean.com. I'll choose two people randomly from those who contact me. Good luck!

Highlights

How did Liz and Ben end up working on Kylie Minogue's Rosé?

How involved are celebrities in the wines that carry their names?

What happens to a wine region when historic family estates are increasingly bought by celebrities, corporations, and wealthy outsiders?

How did Garrus and Whispering Angel prove that consumers would pay serious money for Provence Rosé?

Why do Liz and Ben push back against the idea that expensive, oak-aged Rosé is not real Rosé?

How can classifying wines by colour get in the way of understanding what is in the glass?