Why We’re Working Harder and Spending More to Reach Fewer People with Todd Wilson

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Todd Wilson, co-founder of Exponential and a leader at Multipliers, where he helps churches and ministry leaders pursue multiplication and greater Kingdom impact. Todd has spent decades studying church planting, disciple-making, and movements, and his latest book, How Did We Get Here? Looking Back to Look Forward, explores the evolution of the American church growth movement and what it may mean for the future.

Are churches working harder while reaching fewer people? Have our systems become better at producing activity than disciples? Todd challenges leaders to examine the operating system beneath modern church ministry and consider what needs to change if we want to see true reproduction and multiplication.

We have a disciple-making problem. // For years, Todd has championed the goal of seeing more churches reproduce. Research once showed that fewer than 5% of U.S. churches were reproducing, and while that number has improved, multiplication remains rare. But Todd believes church planting is ultimately an outcome of a deeper issue: most churches do not have a functional culture of disciple-making. If disciples aren’t reproducing disciples, churches will struggle to reproduce churches.

Reproduction has to become generational. // Multiplication begins when reproduction continues beyond the first generation. One disciple makes another disciple, who then makes another, and the process keeps going. The same is true with churches. A church plants a church, which plants another church, which plants another. Once reproduction moves across multiple generations, addition becomes multiplication and the potential for movement begins to emerge.

The church growth system has slowly changed. // Todd’s research traces roughly 75 years of church growth history, beginning with missionary Donald McGavran. McGavran originally studied why some churches on the mission field grew while others did not and developed principles aimed at helping missionaries reach more people. Over time, those ideas moved into the American church and blended with seeker-sensitive ministry, the megachurch movement, purpose-driven strategies, multisite, church planting networks, and other innovations. Much good came from these eras, but Todd believes the system gradually shifted toward institutional and programmatic growth.

Good intentions can still create the wrong outcomes. // Todd is careful not to blame previous