Vaping and Tobacco Harm Reduction in India ft. Shrey Madaan | Ep. 95

In this episode of Vaping Unplugged, Liza Katsiashvili, Director of Operations at the World Vapers' Alliance, sits down with Shrey Madaan, India Associate at the Consumer Choice Center. The conversation looks at India's restrictive approach to tobacco harm reduction, from the 2019 vaping ban to the new regulatory challenges around nicotine pouches.

Shrey explains how the ban failed to end vaping in India. Instead, it pushed vaping into an unregulated black market, leaving users without access to regulated, safer alternatives to cigarettes. He also discusses how India's policy fails to tell apart the harms of combustible tobacco and those of non-combustible alternatives, and how close adherence to WHO guidelines has shaped this prohibitionist stance.

From the black market to policy design, this episode takes a closer look at what India's approach means for adults trying to quit smoking.

🎥 Watch the full episode on YouTube or listen on all your favourite audio platforms like Spotify, Apple Music, and Deezer.