Can Campari Strike Spritz Gold Again?

Adam, Joanna, and Zach ponder Grupo Campari's latest stateside foray into the spritz space - SARTI Rosa. Can this new aperitivo further expand their hold on the spritz category? Why do they think this flavor (blood orange, mango, passionfruit) and color (pink) are the right ones for the market? Is it kind of weird to be launching a spritz in September? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: As Climate Change Shifts Harvest Earlier, Winemakers Face a New Set of Challenges Beyond the Vineyard

Joanna is watching: The Great American Wine Tour

Adam is reading: Does Hospitality Suffer When a Top Cocktail Bar Goes All-in on Reservations?

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