Virtual Rolodex with Dez Thornton, Executive Presence & Speech Coach

The Influence Gap: How Great CPAs Become Great Communicators

Episode Summary

In this episode of TXCPA Houston Virtual Rolodex, Kristie Ondracek welcomes communication and presentation coach Dez Thornton to discuss a skill every accounting professional needs—but few receive formal training on: communicating with confidence.

While CPAs excel at analyzing data and solving complex problems, Dez explains that technical expertise alone isn't enough to influence clients, lead teams, or inspire confidence. Whether presenting financial statements, leading meetings, or speaking at conferences, professionals must learn how to connect with people—not just present information.

Together, they explore practical techniques for becoming a stronger communicator, including storytelling, audience connection, presentation preparation, and overcoming perfectionism. The result is a conversation packed with actionable advice for professionals at every stage of their career.

What You'll Learn

Why technical expertise doesn't automatically translate into influence How storytelling helps clients better understand financial information The difference between focusing on yourself versus focusing on your audience Why connection matters more than perfection in presentations Practical ways to prepare for presentations using visual mapping How video practice accelerates confidence and communication skills Why authentic communication will remain a competitive advantage in an AI-driven world

Key Leadership Insight

People don't remember every number you present—they remember how you made them feel and whether they trusted you.

The most effective leaders focus less on delivering information and more on creating meaningful connections with their audience.

Why This Matters

Today's CPAs are expected to do much more than prepare financial reports.