What's the biggest mistake companies make when submitting a Google reconsideration request?

Every rejected reconsideration request raises the recovery bar.Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of the Google Search team, brings hands-on experience in search policy and webspam enforcement. He now leads penalty recovery for businesses.He explains why submitting a reconsideration request before diagnosing the root issue is the most common and costly mistake. Each rejection erodes trust on the permanent record, so the next request needs far more remediation to succeed.

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