Wharton Marketing Matters

← Wharton Marketing Matters9 abr · 33 min

Google's Vice President of AI and Marketing Strategy, Joshua Spanier

Google's Vice President of AI and Marketing Strategy, Joshua Spanier9 abr33 min

Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences. Hosted on Acast. See acast.com/privacy for more information.