The Free Google Tool Most Practice Owners Aren't Using with Mary Walker | WP 202

If you're investing in SEO, how do you actually know if it's working?

In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what's happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction.

Mary also explains how to identify the keywords bringing people to your website, determine whether those searches are actually attracting your ideal clients, and find opportunities to strengthen services you want to grow. We also talk about what to look for if you've been paying an SEO company and want to know whether your investment is actually improving your visibility over time.

The best part? Google Search Console is free, and the information inside it can give you actionable ideas for your website, blogs, and overall marketing strategy.

Mary is also offering Wise Practice listeners a waived onboarding fee for foundational SEO programs—a $350 value—as well as 10% off an SEO consulting package.

If you've ever wondered, "Is my SEO actually working?" this episode will help you figure out exactly where to look.

Watch on YouTube

06:13 – Why Therapists Struggle to Measure SEO

08:17 – Free Tools to Understand Your Website

10:45 – Why Google Search Console Is So Helpful

13:03 – Looking Inside Whitney's Search Console

19:13 – Are You Attracting the Right Clients?