Working On It

← Working On It8 oct · 59 min

Hairdresser Build a Beauty Brand Selling Emotion in a Dominated Market: Hair Fall, Business to Start

Hairdresser Build a Beauty Brand Selling Emotion in a Dominated Market: Hair Fall, Business to Start8 oct59 min

Craig shares the lessons behind his journey from cutting hair in his father’s salon to becoming a world champion, building a 200+ product beauty brand, and eventually selling the company. He also reveals what he learned from business failures, building strong company culture, using AI to create new opportunities, and understanding what customers really want.

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We Cover:

↳ How Craig went from hairdresser to building and selling a successful beauty brand

↳ Why strong business culture starts with hiring the right people and putting people first

↳ How AI is changing the way entrepreneurs can build businesses with less money and fewer resources

↳ The biggest business failure Craig experienced—and what it taught him about risk, money, and knowing when to quit

You are going to learn:

Chapters

00:00:00 Intro

00:00:14 How Does a Hairdresser Build a Beauty Brand?