How Value Will Drive Holiday Shopping Behavior This Year

Chris Riedy, chief revenue officer at Ibotta, speaks with Ian Fredericks, CEO of Hilco Global Capital Solutions and executive director of Hilco’s consumer and retail platform, about how retailers and brands can create value, what promotional tactics work well for discretionary and premium categories and how Ibotta is partnering with retailers like Walmart and last-mile delivery firms like Doordash.

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