What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25

What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...