How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27

Tonic water is the classic challenger brand case study, and now it’s going through a second wave of disruption. Two decades ago, the category was unloved - lacking vibrancy, cultural resonance and innovation. Then Fever Tree came along and turned everything on its head by offering ingredient-driven premium mixers designed to elevate - not downgrade - their spirit counterparts. Fast forward to 2026, Double Dutch is disrupting the category again with a voracious hospitality-first focus. Extrove...