A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, finding opportunities in saturated channels, making the case for creative risks, and why some of the ideas that are hardest to green-light are actually the most valuable.

Timestamps

00:00 — Why the hardest ideas end up being the most valuable

01:31 — Wistia’s sustainable approach building its podcast

06:38 — Let the audience choose the format

10:19 — Marketing in a zero-click world

14:02 — Massive opportunities in untrackable marketing

16:36 — How to pitch bold ideas to leadership

20:42 — Where Chris would invest if he were starting from scratch

28:19 — Brand search as a leading marketing indicator

31:05 — How marketers can manage up more effectively

Connect with Chris Savage: https://www.linkedin.com/in/cjsavage/