If they don't know you exist....

<p>People Can&#39;t Book With You If They Keep Forgetting You Exist</p><p>You can be an incredible esthetician, but if people don&#39;t know you exist, they can&#39;t book with you.</p><p>And sometimes they DO know you exist. They saw your post. They thought about booking. They meant to come back to it.</p><p>Then life happened.</p><p>In this Monday Marketing episode, we&#39;re talking about why consistently reminding people about your business is part of marketing and why repeating yourself probably isn&#39;t nearly as annoying as you think it is.</p><ul><li><p>Why marketing is often the first thing to disappear when business or life gets busy</p></li><li><p>Why someone not booking doesn&#39;t automatically mean they weren&#39;t interested</p></li><li><p>How much we overestimate how closely people are paying attention to our businesses</p></li><li><p>Why repeating your message is part of helping people remember you</p></li><li><p>The importance of staying visible even when you&#39;re busy</p></li><li><p>Why follow-up and reminders aren&#39;t automatically annoying</p></li><li><p>What happens when you stop talking about your business and expect people to remember you</p></li></ul><p>Your potential client has an entire life happening outside of your business.</p><p>She can see your post on Tuesday, think, <strong>“I need to book that,”</strong> and completely forget about it five minutes later.</p><p>That doesn&#39;t mean she decided not to book.</p><p>Sometimes she just needs to see you again.</p><p>And again.</p><p>And again.</p><p><strong>You&#39;re probably tired of talking about your business way before your potential clients are tired of hearing about it.</strong></p><p>So keep showing up. Keep talking about what you do. Keep reminding people how you can help them.</p><p>Because people can&#39;t book with you if they keep forgetting you exist.</p><p><br></p><p><br></p>