Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft

<p>SEOs and PPCs need to talk more and learn from each other. </p><p><br></p><p>For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting?? </p><p><br></p><p>No? I didn&#39;t either until this week&#39;s guest told me about it... learn that, and a ton more in this great conversation.</p><p><br></p><p>Navah Hopkins is Microsoft&#39;s Ad Liaison, an International Speaker, answer&#39;s questions in SEJ&#39;s monthly column called Ask The PPC and has been in marketing, PPC and SEO for 17+ years.</p><p><br></p><p>This episode was recorded <a href="https://riverside.sjv.io/dyOMY2">⁠with Riverside⁠</a> which has sped up my podcast process ten fold and why I am now able to publish more episodes again.</p><p><br></p><p>Reach me at dan at <a href="https://www.evolvingseo.com/">⁠evolvingseo.com⁠</a> for SEO, AI Search or YouTube Visibility Consulting</p><p><br></p><p>Links and resources mentioned:</p><p><br></p><ul><li><a href="https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview" target="_blank" rel="noopener noreferer">https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview</a></li><li><a href="https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web" target="_blank" rel="noopener noreferer">https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web</a></li><li><a href="https://www.searchenginejournal.com/ask-a-ppc-how-to-make-microsoft-advertising-profitable/549643/" target="_blank" rel="noopener noreferer">https://www.searchenginejournal.com/ask-a-ppc-how-to-make-microsoft-advertising-profitable/549643/</a></li><li><a href="https://searchengineland.com/google-microsoft-performance-max-approaches-464964" target="_blank" rel="noopener noreferer">https://searchengineland.com/google-microsoft-performance-max-approaches-464964</a></li><li><a href="https://clarity.microsoft.com/" target="_blank" rel="noopener noreferer">https://clarity.microsoft.com/</a></li></ul><p><br></p><p>Chapters (<a href="https://contentaced.com/?via=danshure">⁠auto generated by Riverside⁠</a>):</p><p><br></p><p>00:00 Understanding Keywordless Targeting</p><p>03:01 The Role of Landing Pages in PPC</p><p>07:06 Navah&#39;s Journey and Current Role at Microsoft</p><p>11:10 Debunking Myths About Microsoft Advertising</p><p>14:18 The Future of Landing Pages</p><p>16