Pre-IPO investing: How family offices stay selective in private markets

We discuss why private market investing has historically been challenging for lean family office teams. From information gaps and network-driven access to the ongoing administration of multiple positions, and how a deal-by-deal co-investment model can help family offices stay selective while preserving flexibility and control. We also explore the growing role of the next generation in shaping private market allocations, and why human judgement remains essential when information is incomplete or difficult to verify.