1099. Insights: Subscription banking - Can banks turn customers into subscribers?

About this episode:

Subscription banking is growing – but what makes customers willing to pay for something they’ve traditionally expected for free?

In this episode of Fintech Insider Insights, host Ross Gallagher is joined by Joe Wilson, Chief Evangelist and Senior Strategist at bunq, and Lukas Hora, Chief Sales Officer at Tapix, to explore the rise of subscription banking and what customers actually value enough to pay for.

We look at what makes a paid banking experience feel genuinely premium, whether bigger bundles really mean better value, and if subscriptions can create stronger customer relationships. Plus, we explore what the model means for the economics of banking, the role of data and AI in creating more personalised propositions, and whether banks can ultimately turn customers into subscribers.

This week's guests:

Joe Wilson - Chief Evangelist and Senior Strategist at bunq

Lukas Hora - Chief Sales Officer at Tapix

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About Fintech Insider:

Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services.