When Not to Use AI

AI has enormous potential to accelerate our workflows and to accelerate content production, but it can also slow things down. While generative AI tools have enormous potential to speed up your daily marketing operations, relying on them for all of your external communications is creating a massive hidden tax on your productivity. Many marketing teams are trapped in a cycle of relying on automated content, only to find that their messaging has become completely bland, flat, and filled with ina...