Building Perth's Biggest Fitness Festival, with Joanne Finkelstein

On the podcast today, Bex is joined by Joanne Finkelstein, co-founder of Expro, Perth's biggest fitness summit and festival. Joanne's path into the industry started in dance before shifting through sports science, healthcare and disease prevention, eventually landing in fitness education in Singapore, where she first launched Expro as the region's leading industry conference. In 2024 she brought the concept to Australia, reimagining it as something Perth had never seen before, a fitness conve...