Stop Applying. Start Positioning: Turn Your Experience Into Your Next Opportunity | Paul Larch

Send us Fan Mail Your audience can smell “marketing” from a mile away, and AI is making that scent even stronger. From inbox emails to social feeds, the volume of automated content is training people to distrust anything that feels like it came from a machine. So how do you build brand trust, credibility, and real connection in an AI-shaped world without abandoning the speed and leverage AI can offer? We talk with branding veteran and author Paul Larch about a simple but powerful idea: peopl...