SN3, Minisode 17: Market Penetration Isn't About More Ads

<p>his minisode was sparked by a conversation with Manish about running digital ads — and it turned into a bigger question that keeps coming up across so many businesses: how do you actually penetrate your market?The instinct for most founders is the same playbook — get influencers, run Facebook and Instagram ads, and hope for conversions. But the businesses that grow faster often think differently about where their return on investment actually comes from. For Craydel, instead of pouring money into ads, their best move was going directly to high schools — because that&#39;s exactly where their future clientele already is, before they transition into university. For Hyrox, it&#39;s showing up at gyms and partnering with them, because their customers are already fitness people.This minisode is a challenge to think outside the standard marketing playbook: instead of relying purely on digital marketing, figure out exactly where your customer already spends their time, and find ways to meet them there directly.This episode is brought to you by:🔹 Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co </p><p><br></p><p>PARTNER SPOTLIGHT Sarova:We’re honored to have Sarova Hotels as our Season 3 partner. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comOur other Season 3 partners are:🎥 Royal Reel — our audio-visual partners / royalreelph. .💄 Makeup City — on makeup / makeupcityy. .👗 HAWI Ready To Wear— on the wardrobe https://www.instagram.com/hawi_rtw?ig...Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ / yvonnekanyi. .TikTok⁠ / entrepreneurm. .</p>