You're leaving 50% revenue growth on the table | 2 Commas by Josh Comrie

A few years ago I bought a new website from a stranger. My own IT company could have built it. They just never told me they did.

That small story is the whole problem in miniature. Your customers can only buy the thing they know exists, and the adjacent work you'd love to win keeps slipping off to someone else. In this solo episode I make an argument most founders won't enjoy: the relationship you're proudest of is exactly why you've got no plan for it. I get into the research, the A/B/C system I use to sort accounts, and the three questions that turn a warm relationship into real revenue growth.

We get into:

The two forces that stop founders selling more to their best customersWhat 38 years of sales research says about being the likeable oneThe A/B/C system for sorting accounts before you planThe three questions every account plan actually needsWhy your customer base is the real moat before an exit

Most founders are sitting on half their next year of growth and don't know it. Here's how to find it.

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