5 Star Conversations with Zoran Pejović - From Seafarer Roots to Luxury Resorts

<p>Zoran Pejović, Chief Growth &amp; Strategy Officer at Lošinj Hotels &amp; Villas, joins us from Croatia to unpack two decades across luxury development and operations (Aman, Silversea, Celebrity). He shares how a scholarship re-routed him from politics into hospitality, why “elevator-pitch clarity” matters for leaders, and how his near-Buddhist worldview shapes decision-making. From early bar shifts to opening ultra-luxury properties, Zoran frames hospitality as stewardship: aligning brand story, local context, and responsible growth. </p><p><br></p><p>We dive into the craft of creating peak, transformational moments—moving beyond “service” to experiences that genuinely change guest state. Zoran challenges one-size-fits-all “trends,” arguing for context over slogans and calling out the gap between what guests say they value and what actually drives decisions. He also makes a compelling case for bringing seasoned talent (40s–50s) into frontline roles to stabilise teams, elevate human connection, and mentor younger staff who grew up more digitally than socially. </p><p><br></p><p>Looking ahead, Zoran sees hospitality as society’s essential “third place” in an AI-heavy world—where tech should remove friction so people can add meaning. We discuss balancing automation with touch, designing across five traveling generations, and why leaders must stay accessible (a lesson from GM Sunny Lusted that changed his career). If you’re a GM or senior hotel leader, this episode offers practical perspective on using technology to enhance guest experience—without losing the soul of your operation. </p><p><br></p><p><strong>Zoran Pejović&#39;s Bio:</strong></p><p>Zoran Pejović is a seasoned hospitality development and operations executive with 20+ years of international experience, specialising in luxury and ultra-luxury. He has conceptualised, developed, opened, and operated some of the world’s most distinguished hotels and restaurants, with leadership defined by a multidisciplinary approach, responsible business practices, and a deep belief in education and human potential. Currently Chief Growth &amp; Strategy Officer at Lošinj Hotels &amp; Villas, he oversees the strategic direction of its portfolio on the Adriatic’s Island of Vitality, focusing on enhancing luxury and premium experiences, driving revenue growth, and positioning the company as an industry leader through responsible, innovative practices. </p><p><strong>How Zoran sums himself up</strong>: Some build ho