52 Weeks of Hustle with Warren Parr

🎙️ New Episode Alert — “One Market, Multiple Teams: Leadership, Growth, and Building Atlanta Sports”

This week on 52 Weeks of Hustle, I sat down with Warren Parr, Senior Vice President of Ticketing for the Atlanta Falcons, Atlanta United FC, and Atlanta’s new NWSL franchise.

Warren has spent the majority of his career with the Falcons, growing within the organization while watching the Atlanta sports market, the organization and the fan experience evolve around him. Today, his responsibilities span multiple teams, sports and seasons in one of the country’s most dynamic sports markets.

🏈⚽ 3 Hustle Hot Topics:

🏟️ What are the biggest differences between operating an NFL business and an MLS business — and what lessons translate across both?

📈 What has made Atlanta such a strong sports and entertainment market, and where does the opportunity go from here?

🤝 What are the advantages — and challenges — of having multiple professional teams operating out of the same venue? Warren Parr

One of the themes I enjoyed most from the conversation: career growth doesn’t always require changing organizations. Sometimes the opportunity is continuing to grow as the organization grows around you.

Great conversation with someone who has had a front-row seat to the evolution of sports in Atlanta.