#60: Why Your Copy Makes Buyers Compare You to Cheaper Competitors

Sales page copy can unintentionally make a premium offer sound comparable to cheaper competitors, even when the work behind it isn't the same. Your buyer doesn't automatically know why your process is stronger, why your experience matters, or why your offer is different from the lower-priced option she saw yesterday. She can only compare based on what your website copy, sales page copy, and offer messaging help her understand. If your messaging does not clearly show your point of view, your p...