How to Nurture a Business Through Every Stage of Growth with Heather Roberts

<p>Heather Roberts didn't set out to write a book. She started a Substack because she needed somewhere to put twenty years of lessons, and what came out was The Nurture Method, a framework built on something she noticed almost by accident: business and parenting run on the same clock. Infancy. School age. Adolescence. And eventually, the moment you have to decide whether to let go.</p><p></p><p>This conversation moves through a business built out of an accidental wrong number, a decorative pillow company that succeeded and nearly broke her, and the decision to work herself out of the CEO role she'd held for twenty years. Along the way, Heather talks about her 72 hour rule for testing big ideas, what she calls "bright and shiny syndrome," and why she stopped trying to build a business the way she was taught a business was supposed to look.</p><p></p><p>In this episode:</p><ul><li>Why Heather compares scaling a business to watching your kid learn to drive</li><li>The 72 hour rule she uses before acting on any big idea</li><li>What "bright and shiny syndrome" is and how it derails good businesses</li><li>Why she spent a year working herself out of her own company</li><li>How getting banned from Amazon became one of her favorite stories</li><li>What it means to build a business into your life instead of around it</li></ul><p></p><p>Connect with Heather Roberts:</p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/sonowwhatyall/" target="_blank">https://www.instagram.com/sonowwhatyall/</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/heathersroberts/" target="_blank">https://www.linkedin.com/in/heathersroberts/</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@sowhatnowyall" target="_blank">https://www.tiktok.com/@sowhatnowyall</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.facebook.com/heatherslosson.roberts" target="_blank">https://www.facebook.com/heatherslosson.roberts</a></p><p><a rel="noopener noreferrer nofollow" href="http://www.nowwhatyall.com" target="_blank">www.nowwhatyall.com</a></p><p><a rel="noopener noreferrer nofollow" href="https://heatherroberts.life/" target="_blank">https://heatherroberts.life/</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.barnesandnoble.com/w/the-nurture-method-heather-roberts/1149899363?ean=9798895762035" target="_blank">https://www.barnesandnoble.com/w/the-nurture-method-heather-roberts/1149899363?ea