152. She Invested in Her Rebrand Before She Had the Offer. Here's What Happened 2 Years Later.

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Today I’m joined by my client and friend Brenda Lomeli for a conversation about nervous system regulation, business, ancestry, being Latina, and what it means to approach healing and entrepreneurship through a decolonized lens.

We talk about how decolonizing can be less about becoming a “new identity” and more about removing the shoulds and asking: Who am I underneath what the world taught me I needed to be?

📌 In this episode, we talk about:

Removing the shoulds around success, your body, healing, business, and what you're “supposed” to do.Why context matters in nervous system regulation — sometimes your body is responding to very real financial, political, cultural, and systemic stressors.Brenda’s journey from weight-loss coaching into work centered around healing our relationships with our bodies, emotions, and internal authority.Making space for grief, anger, fear, and disappointment without making yourself wrong for experiencing them.What business can look like when you stop outsourcing your authority and trust your own voice, stories, medicine, art, and creations.🎯 The Bigger Takeaway

Maybe the work isn't always about becoming someone new. Maybe some of it is remembering.

Brenda also shares how our Mexico City brand shoot happened before she knew exactly where her work was going. She trusted what she knew was the next step.

Sometimes that's what a brand shoot is: a demonstration of your self-trust.

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