Build on What Works, but Never Stop Testing | Jessica Hawthorne | S7 - E11

Entrepreneurship isn’t about finding one successful idea and never changing it. Sustainable growth requires knowing what already works, protecting that core, and continuously testing new opportunities without overreacting to every new trend. In this episode of A Founder’s Life, Leo Gestetner sits down with Jessica Hawthorne, CEO and owner of Hawthorne Advertising, to discuss entrepreneurship, business leadership, marketing, career reinvention, family, personal development, and the principles ...