The Content Rules I Used to Teach Agents… and Why I Break Them Now

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the content rules you’ve been trying so hard to follow are actually the reason your content feels so hard to create?

I used to be the person teaching agents these rules, and now I break basically all of them on purpose. In this episode, I’m getting into the rules I’ve changed my mind about, from rigid content calendars and always having a CTA to perfect hooks, trending audio, playing it safe, and only sharing the highlight reel. We’re talking about what actually matters when you want content that connects, builds trust, and still grows your business.

So if you’re ready to stop overthinking the rules and feel more like yourself when you post, hit play and let’s get into it.

1:32 – The Secret Difference Between Rules and Frameworks

3:06 – How Strict Content Calendars Kill Your Creativity

6:28 – The Most Optimal Time to Post

6:46 – Why You Don’t Need a CTA in Every Post

13:18 – Why Staying Neutral Is Hurting Your Brand

14:06 – How Owning Your Opinions Attracts Your Ideal Clients

15:12 – Why Trending Audio Isn’t Required for Growth

16:50 – Why Posting Your Struggles Earns More Trust