You Can't Handle Different. (What Clients Can and Can’t Handle)

You say you want something different. You don't. You want something different that looks like something that already worked. You want risk with a guarantee attached. You want a breakthrough idea that a focus group approves. That's not different. That's a polite version of what you've always done, wearing a new shirt. In this episode of Advertising in America, Chris, Mick, and Ryan go after one of the most dangerous lies in marketing: that clients want to do something bold. The truth is, most ...