The Campaign Debate: Cute and Clever is a Costume

Cute and clever gets you watched. A campaign gets you remembered. And in a business where they don't need you until the day they really need you—remembered is the only one that pays the light bill. Most businesses think they have an advertising problem. They don't. They have a memory problem. They ran a funny ad. People laughed. Nothing stuck. Six months later, nobody can name the company—or worse, they're confusing it with the competitor down the street. In this episode, Ryan Chute, Chris To...