#85: Go Fish Digital's David Dweck on pricing, private equity and the future of agency growth

Welcome to Agency Business.

David Dweck, president of Go Fish Digital, joins Brian Wieser and Olivia Morley to discuss how the agency is adapting its business model to AI, pricing pressure and private equity ownership.

David shares how Go Fish is using AI to improve efficiency and output without positioning itself as a software company, why the agency maintains a pricing floor rather than competing solely on cost, and how it is moving beyond traditional FTE-based commercial models.

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