Building Audience Through Content

<p>What does content marketing look like when creating more content is no longer enough? In this episode of the DMI podcast, host <a href="http://willfrancis.com/" target="_blank" rel="ugc noopener noreferrer">Will Francis</a> speaks with <a href="https://www.linkedin.com/in/chima-mmeje/" target="_blank" rel="ugc noopener noreferrer">Chima Mmeje</a>, Senior Content Marketing Manager at <a href="https://moz.com/blog" target="_blank" rel="noopener noreferer">Moz</a>, about how marketers can stand out as AI transforms search, content, and the way audiences discover brands.</p><p>From building direct relationships with audiences to finding genuine demand and using AI without losing your own voice, Chima shares her perspective on where content marketing is heading and the skills marketers will need to keep up.</p><p><strong>Chima’s Top 3 Tips</strong></p><ol><li><strong>Understand the pain behind the problem: </strong>go beyond surface-level audience insights and understand what genuinely motivates people to seek a solution.</li><li><strong>Develop your storytelling skills: </strong>use storytelling to make your content distinctive, hold attention, and adapt ideas for different audiences and formats.</li><li><strong>Use AI as an assistant, not the thinker: </strong>bring your own strategy, expertise, and judgment, then use AI to help you execute and scale your ideas.</li></ol><p>The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on <a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank" rel="ugc noopener noreferrer">YouTube</a>, <a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a>, <a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank" rel="ugc noopener noreferrer">Spotify</a>, and all other podcast platforms.</p><p>And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, <a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank" rel="ugc noopener noreferrer">email the podcast team</a>!</p><p><strong>Timestamps</strong></p><p><strong>0:03:16</strong> – Why brands need to reduce their reliance on Google</p><p><strong>0:05:01</strong> – Webinars, email, social and building owned audiences</p><p><strong>0:09:20</strong> – Turning educational content into conversions</p><p><