Stories From an Entrepreneur

<p>Ever wondered why some brands earn attention while others get overlooked?  </p><p>In this episode of the DMI podcast, host <a href="https://willfrancis.com/" target="_blank" rel="ugc noopener noreferrer">Will Francis</a> speaks with entrepreneur <a href="https://www.linkedin.com/in/ernestcantillon/" target="_blank" rel="ugc noopener noreferrer">Ernest Cantillon</a> about what it really takes to build brands people remember.  </p><p>Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he&#39;s learned from building businesses and taking risks in competitive markets. </p><p>This conversation explores the ideas and experiences that have shaped Ernest&#39;s approach to building lasting attention. </p><p> </p><p>Ernest&#39;s top 3 tips: </p><ol><li>Don&#39;t take your brand too seriously: authenticity resonates far more than trying to appear perfect </li><li>Ship your ideas: getting good work into the world beats endlessly chasing perfection </li><li>Focus on creating experiences people genuinely want to share: great products and happy customers are your best marketing </li></ol><p> </p><p>The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on <a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank" rel="ugc noopener noreferrer">YouTube</a>, <a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a>, <a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank" rel="ugc noopener noreferrer">Spotify</a>, and all other podcast platforms. </p><p>And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, <a href="mailto:podcast@digitalmarketinginstitute.com" target="_blank" rel="ugc noopener noreferrer">email the podcast team</a>! </p><p> </p><p><strong>Timestamps: </strong></p><p>0:00:00 – Why attention is every business&#39;s biggest challenge </p><p>0:01:12 – Building customer loyalty with email marketing </p><p>0:03:05 – Why WhatsApp Business is worth watching </p><p>0:05:00 – How hospitality marketing has changed </p><p>0:06:28 – Creating content people actually enjoy </p><p>0:07:45 – Building a brand th